Marketing clients more stressed than their agencies.

24.08.2007

Research recently conducted by Vialuna, has revealed that agency staff are less stressed than the clients they serve. Answering questions posed using Vialuna's DialogEngine marketing platform, 36% of agency staff confessed to feeling stressed compared to 42% of people working for end client companies.

In a light hearted research designed to demonstrate DialogEngine's powerful rapport building qualities, Vialuna were able to establish that clients also prefer pasta to noodles and tea to coffee. Agencies on the other hand had little preference to tea over coffee or pasta over noodles. The research also revealed that London agency staff are more stressed than their regional counterparts with 38% of London agency staff admitting to being stressed compared to 31% out of London. Interestingly, of the stressed agency people, 65% drink tea rather than coffee.

"We suspect the tea drinkers are taking herbal tea to calm themselves down - they’re probably stressed enough," said Martin Pang MD of Vialuna, "but on a more serious note the survey does show the ability of our DialogEngine to capture customer insight and behaviour."

The survey was carried out amongst 224 marketing agencies and 457 client companies who regularly conduct marketing campaigns. Vialuna achieved a 42% response rate to the survey.

Vialuna creates campaigns using personalised URLs (PURLs) which are posted or emailed to customers or prospects. When they visit their PURL they are taken to a dynamically personalised microsite where they are engaged in an interactive, dialogue experience powered by Vialuna's DialogEngine. Once a respondent has completed their dialogue online, an alert is sent to the mailer enabling them to respond in the recipient's preferred manner, by phone, email, mail or none at all.

"The DialogEngine has proved to be a very effective tool for companies looking to engage with new or existing customers via a traditional direct marketing route" said Martin Pang. "The combination of traditional non invasive direct mail and personalised URL's has created a real wow factor in the USA and Europe and we’re looking forward to bringing it to the UK market."