Ring2 appoint Vialuna for DM-to -Online task

11.10.2007

Ring2, the pioneering business audio-conferencing specialists have appointed Vialuna to conduct a direct-to-online marketing campaign using direct mail, personalised URLs (PURLs) and its Dialog Engine technology.

The campaign is designed to demonstrate Ring2's service in a fun and interactive way. Vialuna will distribute a traditional direct mail piece featuring a personalised URL (PURL) as a response mechanism. Respondents will be taken to their own microsite where Vialuna's Dialog Engine gathers information and generates real-time sales leads for the Ring2 sales team.

The campaign will run over six weeks mailing to 1000 IT, Telecoms and Operations managers in five main sectors – professional, banking, pr, marketing & retail.

Natasha Wright, Marketing Manager for Ring2 commented, "Ring2 first collaborated with Vialuna to sell its audio conferencing technology but throughout the process we became interested by the response rates that Vialuna's DM approach achieves and ended up hiring them. The opportunities dialogue marketing provides for information gathering and building rapport with cold contacts in genuinely exciting."

"Companies we worked with in the US and Europe using this direct-to-online marketing approach averaged 30% response rate to their DM campaigns last year across a range of sectors. It really is adding punch to the traditional DM campaign" added Martin Pang, MD of Vialuna UK.